The health and wellness industry is growing and is predicted to increase by more than nine billion dollars in 2020 alone. In an overcrowded market, it becomes imperative that your business stands out from the rest of your competition. This is where video marketing steps in.
Video marketing can play a crucial role in your marketing strategy and can increase engagement with potential customers. It allows you to establish yourself as a thought leader in the field. Here are several ways in which video marketing boosts your health and wellness business, even with promo video maker
- Improve engagement
How does Video Marketing Help?
Video allows you to showcase your brand’s unique voice and improve brand recall. Instead of walls of text on your website, a few well-made videos will engage your visitors. Almost 72% of viewers prefer video over text version when both are available.
A brand video on your homepage or a product review can generate engagement with your audience. The analytics from the videos will give a deep insight into what your audience is interested in and how you can provide a unique service.
- Debunking myths
No other industry is as fraught with half-truths and misinformation like the health and wellness industry. Short, compelling videos on debunking popular myths have the capability of going viral and giving you access to a broad audience.
Debunking videos also establishes your credentials as an expert in your field. Easy to consume videos with available titles should pepper your website and your social media pages for easy engagement.
Skip the boring interviews with health experts. They most likely will not fit into your brand’s vision or tone. Instead, pick guests to echo your brand’s values. Are you into holistic healing? Interview an expert on natural skin and hair care.
Interviews are an excellent way to show your brand values and set the tone for a community around your business. Your experts should be likeable and personable, and most importantly, have something useful to say to your audience.
- Explore trends
The health and wellness industry has a new trend every few months. Use the proliferation of trends as the subject matter of your video content. Most people in your audience might not be aware of the benefits of these trends. Your videos should aim to fill this gap.
Videos based on trends garner a considerable audience, exposing your brand to a range of people. It is hard to deny that if more people are aware of your brand, the higher your conversion rates will be.
- Be a thought leader
Use your platform to spread awareness about health conditions that align with your business. For example, if you run a traditional gym, then video content addressing the need for gym safety is an effective way to establish yourself as an expert.
The more that people look to your brand as an essential and expert voice for health and wellness, the bigger your footprint will be in the field. Raise awareness for common health conditions to generate an aura of community care.
- Behind the scenes
A local health and wellness brand needs to reach out to the local community since that is where most of their customers come from. To be a part of the community, you need to show how your business fits into the community.
A video showing a peek into the behind-the-scenes action gives customers an insight into how your business treats its employees and what it holds up as its values. While this might seem like a heavy burden to bear, these videos are easy to make. You do not need the best video creator. Just film a slice of life, no matter how unpolished it may seem. Such types of videos work as great as Instagram stories or TikTok content.
- Product reviews
Many health enthusiasts are interested in getting health products they can use at home. Providing video reviews of these products not only fulfills their information needs, but it also helps set you up as an expert.
These videos need not follow the usual review format—film portion of the video where you or your customers are using the product. Provide information on the technique necessary when using the product. The market is flooded with health products, and you can generate a trove of content from reviewing the most popular.
- Event Highlights
Record any particular event held by your brand or one that your team participates in. The content will set you up as an essential member of the fitness and wellness industries. It shows the audience that your team is all in, and they believe in the message they are selling.
Edit these recordings well to capture genuine moments of authenticity and interactions with customers and other teams. Personable content is one of the more popular formats of video content.
Video marketing content can be the difference between being just another business to being an industry expert brand. It generates more engagement with audiences and has a healthy effect on your bottom line when done correctly.