According to Indeed, 52% of U.S. workers are experiencing burnout, up from 43% in the job aggregator’s pre-pandemic survey. Since the spring of 2020, companies have been on the lookout for digital experiences and virtual activities that can boost morale.
It’s more important than ever during the Great Resignation, in which a record number of Americans are leaving their jobs. Nearly 40 million workers quit in 2021, according to the U.S. Bureau of Labor Statistics. Since the pandemic began, employees have been demanding higher wages, better conditions and more mobility. Essential workers, in particular, have been leaving their positions for greener pastures.
Svensson believes that GuineaPig can assist companies with recruitment and retention. “Every leader is concerned with keeping employees engaged,” Svensson says. “Health and wellness is a great opportunity to achieve that.”
In the summer, as government-imposed restrictions loosened throughout the country, it appeared that the worst of the coronavirus was in the rearview. Unfortunately, that’s no longer the case as COVID-19 cases have recently risen due to the spread of the Omicron variant. Several major players in Silicon Valley, including Google, Apple, Meta and Uber, have nixed their plans to return to the office at the dawn of 2022.
Svensson sees that as another opportunity for GuineaPig to thrive.